How I’m Transitioning My Web Design Business From Portland, OR to Bend, OR (While Continuing to Serve Clients Locally and Worldwide)

If you’re a web designer who serves local businesses — and also works with clients remotely — moving cities can feel more complicated than it needs to be.

There are a lot of quiet questions that come up:

  • Will Google get confused?

  • Will I lose the local visibility I’ve built?

  • Will clients think I’m no longer available?

  • Do I have to start over?

I’m currently transitioning my web design business from Portland, OR to Bend, OR while continuing to serve clients locally and worldwide — and I want to share how I’m doing it in a way that feels clear, intentional, and steady.

Because a move doesn’t have to disrupt a business that’s already working.

A Clear Timeline Makes All the Difference

This transition is planned and structured.

  • March 2026 is my final month serving clients locally in Portland

  • April 2026 is a virtual-only month, with no in-person meetings

  • Beginning May 2026, Bend becomes my official local service area

From May onward, I’ll be meeting clients locally in Bend — at their businesses or at local coffee shops — just as I’ve always done with local clients.

My Calendar Is Already Filling Through the Transition

Another important piece of this shift is capacity.

My calendar is currently getting booked out through June 2026, with only a few project slots remaining in each month from January through June 2026.

This allows me to:

  • Maintain continuity for existing clients

  • Transition locations without rushing projects

  • Preserve a calm, high-touch client experience

It also means the move isn’t creating instability — it’s happening within an already-full workflow.

I’m Leaving Portland — and Establishing My Business in Bend

This is a full transition.

I’m not splitting time between cities.
I’m not maintaining a Portland presence after March 2026.

Portland is where much of my experience was built, and that work still matters — but Bend is where my business will be locally based starting in May 2026.

Clear positioning benefits both clients and search engines.

My Local Service Area Shifts to Bend in May 2026

Starting in May 2026, Bend becomes my local service area.

That means:

  • Meeting Bend-based clients in person when helpful

  • Sitting down at local coffee shops for strategy conversations

  • Supporting Central Oregon businesses face to face

April serves as a clean transition month focused entirely on virtual projects, which keeps the shift organized and easy to understand.

At the same time, I continue to serve clients worldwide through remote work, just as I always have.

My Website Was Built for This Kind of Change

One reason this transition feels smooth is because my website was designed for flexibility from the beginning.

It was built to:

  • Support local service businesses

  • Work seamlessly for remote clients

  • Communicate clearly without overcomplication

  • Grow with the business instead of boxing it in

Because of that foundation, changing cities doesn’t require a rebrand or reset — just alignment.

Content Preserves Authority While Signaling the Shift

I’m not erasing my Portland experience.

Instead:

  • Portland-based work remains part of my portfolio and history

  • New content clearly establishes Bend as my local base

  • Ongoing publishing reinforces relevance in Central Oregon

From an SEO and AIO perspective, this continuity matters.

Search engines connect:
past authority → current activity → future focus

My Offers, Pricing, and Process Haven’t Changed

Another important part of this transition is consistency.

My pricing, services, and process remain the same.
The only thing changing is location.

Bend-based clients receive the same level of strategy, clarity, and care that Portland clients did — and worldwide clients experience no interruption at all.

Serving Clients Locally and Worldwide Is a Strength

Local work builds trust and connection.
Worldwide work creates flexibility and reach.

When your website and content are built intentionally, you don’t have to choose one or the other — you can do both in a sustainable way.

Why This Matters for Other Web Designers

If you’re a designer who:

  • Plans to move someday

  • Wants your business to move with you

  • Serves both local and remote clients

  • Doesn’t want to rebuild everything every few years

Then your website should be built for evolution, not permanence.

That’s not overthinking — that’s smart business design.

A Clear Transition Is a Confident One

You don’t need to:

  • Overannounce your move

  • Apologize for change

  • Keep one foot in a city you’ve already left

You can:

  • Be clear

  • Stay consistent

  • Let your work and content speak for you

That’s exactly how I’m transitioning my web design business from Portland to Bend — while continuing to serve clients locally and worldwide — with clarity, intention, and momentum.

Kayla Wright

Printed Goods & Websites by Kayla Wright of Kayla Wright Design in Portland, Oregon.

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