The Real Website Design Timeline
One of the first questions people ask when considering a new website is:
“How long will it take?”
The answer surprises a lot of people:
👉 Most of my websites are built in 1 week
👉 Most websites are scheduled to begin within 1 week of booking
And that’s intentional.
Let me explain how the timeline actually works — and why this structure creates better results.
Step 1: Booking Your Project
Once you book, your project is secured on my calendar.
At this point:
Scope is confirmed
Pricing is locked in
Your 50% deposit is paid
Your website has a dedicated place in the build schedule
This removes uncertainty and allows everything to move cleanly once the project begins.
Optional Step Before the Build: Brand Design (If Needed)
Some clients come into the website process with a clear, established brand.
Others know they’re ready to be seen at a higher level — but don’t yet have cohesive visuals, direction, or clarity.
If that’s the case, brand design happens before the website build begins.
This optional step creates the visual foundation for your business so the website can be designed with confidence instead of guesswork. When branding is handled first, the website build itself moves faster and feels more intentional.
If brand design is part of your project, it’s completed before your website start date so everything is ready once the build begins.
Step 2: Waiting for Your Start Date (Typically 1 Week)
Most projects begin about 1 week after booking, depending on availability.
This wait is not about dragging things out — it’s about:
Protecting focused build time
Preventing rushed or fragmented work
Making sure your website receives full attention
Clients often find this window surprisingly grounding. Decisions settle. Direction becomes clear.
Step 3: Build Phase (1–2 Weeks)
Once your project officially starts, things move pretty fast.
The entire website build typically takes 1 week.
During this time:
Structure and design are built together
Content is shaped for clarity and conversion
SEO and AI-search foundations are installed from day one
Pages are assembled efficiently, without overcomplication
This is possible because the work is focused — not stretched thin.
Step 4: Review, Refine, Launch
After the build:
We review the site calmly
Small refinements are made
The website launches feeling complete and ready
No long drawn-out cycles.
No endless revisions.
Why This Timeline Works So Well
Separating calendar wait time from build time creates clarity.
Instead of:
A project dragging on for months
Constant context switching
Half-finished momentum
You get:
A clear start date
A short, decisive build window
A finished website that feels intentional
Most clients tell me they’re surprised by how easy the process feels.
After Launch: Where Momentum Builds
Launching the site isn’t the end of the timeline — it’s the beginning of momentum.
Your website is designed to stand on its own. For many businesses, that’s enough.
Some clients, however, choose to continue supporting their website with ongoing visibility and content so it can compound over time rather than sit static.
This optional phase focuses on:
Publishing thoughtful, search-aligned content
Reinforcing visibility across platforms like Google and Pinterest
Allowing the website to quietly support growth in the background
This isn’t aggressive marketing.
It’s long-term infrastructure for businesses that don’t want to manage ongoing content themselves.
Availability for this work is intentionally limited and offered only to existing website design clients.
Who This Timeline Is Best For
This process works best for clients who:
Are ready to move forward
Appreciate clear structure
Value quality over chaos
Want results without pressure
If you need something rushed tomorrow, this likely isn’t the right fit.
If you want something built well — efficiently and calmly — it usually is.
Ready to Get on the Calendar?
If this timeline feels supportive rather than stressful, you can:
Both options are designed to help you move forward clearly — without urgency or overwhelm.
Your website doesn’t need months to be built.
It just needs the right two-week window.
